What we do
We offer a comprehensive range of media and marketing services to our clients, ranging from audience research to media planning to campaign analysis.
Today's media landscape requires an intelligent, research-based approach. With access to the latest research and analysis tools, our media strategy process is evidence and data-based. This is decide the best way to reach your arts or travel audience.
Media planning & buying
With our transparent, impartial and media-neutral media planning process, we create evidence-based fully integrated media plans to reach your audience, and achieve your business objectives and hit KPIs. We buy media cost effectively to maximise budget.
We put you in front of the right people at the right time with the right message with our programmatic display and video exchange campaigns, realised through the right mix of audience segmentation, data insight, AI technology and creative.
We use our knowledge and experience of creating integrated digital marketing plans that are data-based and built to work. All campaigns are measured and optimised throughout to ensure KPIs are met. Our plans include email, PPC, paid social and programmatic display advertising.
Integrated ad campaigns
With decades of knowledge and experience across all media channels, we create integrated advertising campaigns across digital (display, paid social, PPC, mobile), TV, press, OOH, radio and press to perfectly capture your target audience in the right place at the right time.
Our content marketing service will help improve your SEO rankings and drive traffic to your website by creating content marketing plans that include content audit and creative to amplify your message. Typically we work across owned social channels, blogs, and more.
Audience strategy is the core to every campaign we create. Through research we identify and understand audiences who will connect with your brand, buy your products or services, and spread the word.
From a media perspective, we undertake competitive analysis to categorise and evaluate your competitor to understand their strengths and weaknesses against yours and help ensure successful media campaigns.
Research & focus groups
As a research tool, we can administer focus groups to gather feedback on experiences and perceptions of selected target populations, such as travellers or arts enthusiasts, on your brand, product, and campaign or creative.
We create email marketing campaigns designed to deliver tailor-made, relevant
content to your contacts when they’re most active and engaged. A cost efficient, targeted marketing approach to engage with your audience.
Measurement & analysis
As a results-driven consultancy we measure every campaign to ensure budget and performance is tracked. Throughout the campaign we analyse results through insights tools that integrate with most relevant data sources so we can optimise to maximise cost efficiency whilst achieve agreed KPIs.
At agreed intervals throughout and at the end of every advertising campaign we provide detailed reports on performance against agreed metrics, specific to every media channel as well as overall performance against KPIs.